Key takeaways
Client: An industrial machinery exporter; Field: Marketing. A tri-lingual site plus Google campaigns grew overseas enquiries 3.6x within six months.
Background
The client relied on B2B marketplaces and trade shows — high commissions, weak customer ownership and no brand home of their own.
Solution
- Built a multilingual site highlighting specifications, working-condition videos and certifications
- Completed overseas SEO foundations and technical optimization
- Ran precise Google Ads with landing-page A/B tests
- Routed enquiries into CRM with tiered follow-up and quotation templates
Results
3.6xOverseas enquiries
3Site languages
41%Lower acquisition cost
27Enquiry countries