Key takeaways
Client: A regional supermarket chain; Field: Engineering. Unified mini-program, membership and coupons — online orders reached 31% and member repurchase rose 26%.
Background
The old mini-program was a brochure. Member data sat in store POS systems, making targeted marketing and home delivery impossible.
Solution
- Rebuilt the store front supporting both home delivery and in-store pickup
- Unified member tiers, points and coupons across all channels
- Personalized recommendations and targeted coupon issuance based on purchase data
- Real-time store redemption and stock sync to prevent overselling
Results
31%Online order share
26%Member repurchase
680kRegistered members
1.2sFirst-screen load