Key takeaways
Client: A leading vocational education group; Field: Marketing. Within six months, AI citation rate rose from 12% to 61% across major large language models.
Background
The client relied heavily on Baidu SEO. As users migrated to asking AI assistants directly, organic traffic and leads began a clear decline.
Solution
- Built a prompt library of 300+ high-frequency questions and diagnosed AI answers question by question
- Rewrote course content using entities, verifiable data and FAQ structures
- Deployed schema markup and an authoritative media content network to raise AI trust weight
- Established a monthly AI citation monitoring loop for continuous iteration
Results
61%AI citation rate
3.4xBrand AI exposure
300+Questions covered
27%Lower cost per lead