SEM & Paid Media: Making every dollar of budget measurable. Paid search captures demand instantly. We set up and manage accounts across Baidu, 360, Sogou, Ocean Engine and Google Ads, measuring success strictly by ROI.
Paid search captures demand instantly. We set up and manage accounts across Baidu, 360, Sogou, Ocean Engine and Google Ads, measuring success strictly by ROI.
Through keyword tiering, creative optimization, landing page A/B testing and conversion tracking, we continuously lower acquisition cost.
What's included
Account build & restructuring
Scientific campaign/ad group structures that stop internal bidding and budget waste.
Creative & landing pages
High-relevance creatives and rigorous landing page A/B testing.
Conversion tracking
End-to-end event tracking and conversion feedback for accurate ROI.
Managed optimization
Negative keyword pruning, geo/daypart tuning and bid strategy iteration.
Deliverables
- Account structure plan
- Creative asset package
- Conversion tracking setup
- Weekly/monthly reports
Delivery process
Discovery
Align on business goals, map pain points and priorities, and define success metrics
Solution design
Deliver strategy and prototypes, confirm scope, timeline and budget
Build
Agile iterations with milestone reviews and fully visible progress
Launch & grow
Testing, deployment, enablement, source handover and ongoing optimization