Key takeaways
Client: A national 'little giant' manufacturer; Field: Marketing. 46 core industry keywords reached Baidu's top 3; organic traffic grew 5.2x in one year.
Background
In a fiercely competitive equipment niche, the client's thin-content, flat-architecture website had never ranked for core keywords.
Solution
- Mined and tiered 1,200+ industry keywords with a rotating head-term and long-tail strategy
- Restructured technical SEO, fixing crawl waste and deploying structured data
- Built scenario-based content matrices around equipment applications
- Monthly data reviews drove continuous strategy refinement
Results
46Top-3 core keywords
5.2xOrganic traffic
1200+Keywords covered
38%Lower bounce rate