New Media Marketing: Content + creators + owned channels, run as one system. New media has become a dual engine for brand mindshare and lead generation. We run official accounts on Douyin, WeChat Channels, Xiaohongshu, Zhihu and Bilibili, plus integrated campaigns.
New media has become a dual engine for brand mindshare and lead generation. We run official accounts on Douyin, WeChat Channels, Xiaohongshu, Zhihu and Bilibili, plus integrated campaigns.
Content strategy anchors everything, amplified by creator matrices and paid distribution into a sustainable social growth flywheel.
What's included
Account management
Positioning, content planning, filming, editing and publishing cadence.
KOL & KOC campaigns
Vertical creator selection, script co-creation and performance-based settlement.
Feed advertising
Precise placement on Ocean Engine, Kuaishou and Xiaohongshu蒲公英.
Private traffic
Official accounts, WeCom communities and membership systems for conversion.
Deliverables
- Content calendar & topic library
- Monthly content production
- Campaign analytics
- Private traffic funnel
Delivery process
Discovery
Align on business goals, map pain points and priorities, and define success metrics
Solution design
Deliver strategy and prototypes, confirm scope, timeline and budget
Build
Agile iterations with milestone reviews and fully visible progress
Launch & grow
Testing, deployment, enablement, source handover and ongoing optimization