Key takeaways
Client: A licensed fintech company; Field: Creative. One design language from logo to every touchpoint — brand perception scores rose 38%.
Background
After rapid expansion, visual styles diverged across channels and material production depended on external vendors, hurting both efficiency and consistency.
Solution
- Rebuilt the identity and color system around a trustworthy financial visual language
- Delivered design standards covering 12 online and offline touchpoints
- Built a reusable component library and templates for the in-house team
- Provided brand guidelines and enablement training
Results
38%Brand perception score
12Touchpoints covered
60%Faster material production
200+Design assets delivered