Key takeaways
Client: A well-known FMCG brand; Field: Creative. The interactive H5 drew 4.8 million participants in 21 days and beat first-month sales targets by 27%.
Background
The new product launch needed social buzz on a limited budget — a low-cost, high-reach campaign format was required.
Solution
- Designed gamified interaction with a sharing incentive loop
- Lightweight H5 build tuned for low-end devices and fast loading
- Connected prizes and coupons to the commerce system to close the loop
- Full-funnel tracking to optimize spend by channel and time slot
Results
4.8MParticipants
27%Above sales target
3.1Shares per person
1.4sPage load