Key takeaways
Client: A provincial innovation park; Field: Creative. A 720° digital showroom and 3D film noticeably improved investor conversion.
Background
The park needed to present its spaces and amenities to investors online; conventional photo galleries failed to convey scale and atmosphere.
Solution
- 720° panoramic capture and interactive showroom development with hotspot navigation
- 3D visualization of the park and a promotional film
- Embedded into the investment landing page with a viewing appointment form
- Playback and interaction analytics for continuous route optimization
Results
100%Online viewing adoption
2.6xLonger page dwell
15minAverage visit time
40+Online bookings