Key takeaways
Client: A national healthcare chain; Field: Marketing. Structured content rebuilt under strict compliance rules, lifting brand mention rate in AI answers to 54%.
Background
Healthcare content is bound by advertising compliance. The client wanted accurate mentions in AI answers while avoiding exaggerated claims or efficacy promises.
Solution
- Built a compliant term library and red-line list; all content passes compliance review before publishing
- Created structured Q&A content around condition education, visit procedures and hospital locations
- Built entity-based profile pages for doctors and departments with structured markup
- Monitored brand accuracy in AI answers monthly and corrected deviations promptly
Results
54%Brand AI mention rate
2.8xEducational traffic
46Structured topics
0Compliance incidents